BT launches location-based, personalised Wi-Fi service February 5, 2009
Posted by aikservices in British Telecom, BT, Cisco, Intel, UK, Wi-Fi.Tags: British Telecom, BT, Cisco, Intel, UK, Wi-Fi
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BT has launched a location-centric, personalised Wi-Fi service, powered by Io Global, in London. BT MyPlace combines location, personalisation data and convergence to deliver relevant information and advertising such as restaurant, bars and shopping recommendations, plus audio downloads including books and walking tours, to consumers on the move. The service is free via any outdoor BT Openzone Westminster hotspot and can be accessed from any Wi-Fi device in BT’s Westminster Wireless City. BT MyPlace was launched in conjunction with BT and Westminster City Council, and sponsored by Cisco and Intel. The service is available free during a six-month trial, with funding provided bContent partners include Time Out, Love Theatre, Kodak, LondonPass and audible.com.y local advertising.
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