One in three iPhone users use LBS in Q4 February 11, 2009
Posted by aikservices in Apple, iPhone, LBS, SMS.Tags: Apple, iPhone, LBS, SMS
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Users of Apple’s iPhone are more than twice as likely as non-iPhone users to browse the mobile web and more than three times as likely to use LBS or a location-based social network, according to a mobile advertising report by Limbo. The report suggests that advertisers can reach iPhone users with mobile campaigns more easily than with other platforms, with more than 80 percent of iPhone users taking advantage of non-voice mobile data services, compared to just over 60 percent of non-iPhone users. One in ten mobile phone users in the US used a location-based service such as a map, friend or restaurant finder in the fourth quarter. The 25-34 age group saw the highest levels of interest in this type of offering, with 22 percent penetration. In contrast, iPhone users are four times as likely to recall LBS ads as non-iPhone users. While 33 percent of mobile consumers recall seeing mobile advertisements, 41 percent of iPhone users recall seeing mobile ads, according to the survey. The vast majority of these ads were seen in SMS text messages, twice as much as mobile web ads, which are the second most common mobile ad viewed. Significantly fewer consumers see other forms of mobile advertising unless they have an iPhone.
Securitas to bring security services to Nokia handsets January 21, 2009
Posted by aikservices in GPS, Mobile, Nokia, SMS, Telecom, Wireless.Tags: GPS, Mobile, Nokia, SMS, Telecom, Wireless
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Nokia and security alarm service provider Securitas have signed a contract to introduce security services in Nokia mobile devices. Securitas Safe-2-Go initially offers four services. The Assist service enables the user to get connected to a Securitas alarm central which has information about who is connecting, where this user is located and which people related to the user need to be contacted. The Find service enables the user to get the current position on where friends are located. In the Zone service, user will receive an SMS if someone leaves or comes into a predefined area, like a school or a home. The Friends service gives an overview of where all friends are located. Securitas will be offering the services in all GPS-enabled phones based on the S60 platform. Securitas Safe-2-Go service is expected to be launched commercially during the first half in Sweden and in other European countries later this year.
Californian Girl Sent Over 14,500 Text Messages in December January 13, 2009
Posted by aikservices in Mobile, SMS, Telecom, USA, Wireless.Tags: Mobile, SMS, Telecom, USA, Wireless
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A 13-year old girl in California sent 484 text messages every day in December – an average of one message every 2 minutes during the waking hours. The father, Greg Hardesty told the New York Post his 440-page mobile phone bill revealed his daughter Reina had sent an astonishing 14,528 text messages.The average monthly usage of SMS services for a 13- to 17-year-old teen is 1,742, according to a Nielsen report.First, I laughed. I thought, ‘That’s insane, that’s impossible,'” said Hardesty, 45, a reporter for The Orange County Register. “And I immediately whipped out the calculator to see if it was humanly possible.
His daughter had core of four “obsessive texters,” all female teenagers. Fortunately for him, he had signed up to a tariff which offered unlimited text messaging – otherwise the bill could have come in at nearly US$3,000.The parents have now decided to restrict their daughter’s use of the mobile phone and she cannot send text messages after the evening meal.
SMS Still ‘King’ of data revenue December 8, 2008
Posted by aikservices in CDMA, GSM, Mobile, SMS, Wireless.Tags: China, Europe, Mobile, SMS, USA, Wireless
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A new report from Portio Research “Mobile Messaging Futures 2009-2013” focused on mobile messaging suggests that SMS will continue to be the cash cow of mobile data revenues for some time to come. Traffic volumes and revenues continue to confound predictions and are expected to keep growing throughout the global economic downturn. Indeed the whole mobile messaging industry worth USD 130 billion in 2008 is predicted to be worth USD 224 billion by 2013, 60 percent of non-voice service revenues. The report, ventures that there is nothing likely to stop continued growth of mobile messaging in the short term, driven by a cocktail of ubiquitous SMS, media rich MMS, enterprise based mobile email and youth conscious mobile IM.
SMS remains ‘King’ because there is no cheap, easy to use alternative that will work with all phones and across all networks, it is loved the world over. Indeed in the US market, where SMS was a comparative slow starter, use per subscriber per month is now almost double the European average. In China average users send over 100 messages each month whereas the Filipinos continue to be the leading exponents with 755 messages each month.
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