jump to navigation

BT launches location-based, personalised Wi-Fi service February 5, 2009

Posted by aikservices in British Telecom, BT, Cisco, Intel, UK, Wi-Fi.
Tags: , , , , ,
trackback

BT has launched a location-centric, personalised Wi-Fi service, powered by Io Global, in London. BT MyPlace combines location, personalisation data and convergence to deliver relevant information and advertising such as restaurant, bars and shopping recommendations, plus audio downloads including books and walking tours, to consumers on the move. The service is free via any outdoor BT Openzone Westminster hotspot and can be accessed from any Wi-Fi device in BT’s Westminster Wireless City. BT MyPlace was launched in conjunction with BT and Westminster City Council, and sponsored by Cisco and Intel. The service is available free during a six-month trial, with funding provided bContent partners include Time Out, Love Theatre, Kodak, LondonPass and audible.com.y local advertising. 

Mobile Industry News

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: