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An Odd Couple Pitching iPhone: Apple, Wal-Mart December 30, 2008

Posted by aikservices in 3G, Apple, AT&T, iPhone, Mobile, Telecom, USA, Wal-Mart, Wireless.
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Apple has officially gone mass market with the iPhone. Wal-Mart said Friday that it would start selling the popular smart phone on Sunday in nearly 2,500 stores.The Bentonville, Ark.-based retailer will sell the 8-gigabyte iPhone 3G for $197 and the 16-gigabyte model for $297, with a new two-year service agreement from AT&T T or qualified upgrade. Apple and Wal-Mart make an odd couple. Apple is a high-end brand known for its boutique-style stores and pricey computers. Wal-Mart, the world’s largest retailer, is a renowned discount chain that touts “always low prices” for goods ranging from apparel to grocery items.

But Wal-Mart isn’t heavily discounting the iPhone as some media outlets had speculated in recent weeks. Instead, Wal-Mart is charging $2 less than Apple’s list price on both models, just a 1% discount. By adding Wal-Mart to its list of iPhone retail outlets, which in the U.S. also includes AT&T stores and the Best Buy BBY consumer electronics chain, Apple is executing on a strategy to take market share in the burgeoning smart phone market.

Wireless Industry News


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