Mobile Users Want More Interactive Social Networking Experience on the Move

Research published by messaging firm, Colibria has revealed that mobile users want social networking services pushed straight to their mobile, making the experience more interactive and allowing them to communicate with all of their social networks from one single access point.The survey of 2,000 online respondents in then UK found that 39% of 18-45 year olds believe that if updates were pushed directly to their device, it would greatly improve their experience of social networks via mobile.

Assessing social networking usage across consumers in the UK, the survey highlighted key differentiators that subscribers feel are needed to make these services for mobile accessible. Currently, of those who do already access their social networks via their phone, 65% prefer to do it through a device’s internet browser, whilst 28% use a dedicated application. The interactivity limitations of browser based access may explain why 43% of users only describe their experience as average, with a further 20% rating access as poor or very poor. 

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