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Microsoft Wins Mobile Search Deal with Verizon January 9, 2009

Posted by aikservices in Google, Microsoft, Mobile, Telecom, Verizon Wireless, Wireless.
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Verizon Wireless has signed a deal with Microsoft to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones. Last August, it was widely reported that the network operator had been close to concluding a deal with Google for mobile search services.

Depending on which device they use, customers will be able to use voice commands and typed queries and even select to use location-aware searches to receive search results, including maps, directions, traffic information, information on local businesses, movie theatres and show times, gas prices and weather. In addition, customers will also get search results that include news and entertainment content such as downloadable full-track songs, videos and games. Under the five-year agreement, Microsoft will manage search and display advertising on Verizon Wireless’ Mobile Web service, creating a one-stop integrated way for advertisers and ad agencies to reach mobile consumers.

Wireless Industry News

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